A marketer can always tell when a small business isn't doing all that well. There is this 8-9 month old children's play center tucked away in the business district of a growing suburb of Cincinnati, Ohio (where the average house is being sold at around $280K.) This business houses a huge inflatable playground area for birthday parties, and sells gigantic wooden playsets to wide-eyed children whose parents have deep pockets for such monstrosities. My son loves the place, but unfortunately, they're showing the tell-tale signs of clueless marketing...▪First, it started with placing one of their playsets outside of their warehouse facility. All in all not a bad idea. How else are people going to know what's inside the facility?
▪Second, they began placing a sandwich board sign a couple of miles away from their location on a busy road hoping to attract a loving mother or father who is just wondering what to do for the evening to entertain their bored children.
▪Third, they decided to wrap their service vehicle with their advertisement and parked it in their parking lot for all to see.
▪Fourth, after realizing the burden of setting up and tearing down their sandwich board sign (Mason has a zero tolerance for any signage too close the road,) they have now placed a 12"x20" full-color sticker of their logo on the traffic light control box. What an ingenious idea! ;)
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