Super Dell is No More!

For those of you who don't know, Dell Schanze was the owner of Totally Awesome Computers located in Utah. He grew his computer retail business largely through BUZZ marketing and good computers. He was known for his, "over-the-top personal style and t.v. commercials."(-kutv.com) Whether they liked his style or not, he definitely made a name for himself in Utah area. People not only talked about him but they bought his computers. But now he is no more! He was entangled with legal issues relating to driving too fast, a gun, and a whole lot of attitude. You can hear more about his downfall by clicking on the video link below.

Enough about Dell...Do you use Buzz Marketing Tactics for your small business? (To read more click the button below)
Buzz Marketing is the art of "getting people to talk about your stuff"- Mark Hughes. Often times we think that buzz marketing is a technique used only by the big boys... Well, Dell Schanze used it and was successfull at it... (Just be careful, the media may pounce on you if you make any stupid mistakes.)

Have any of you marketers used buzz marketing for your business? If so, please share your comments for all to learn from...

In the upcoming weeks we will share more about buzz marketing, and how you can use it effectively to hit your target.

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