Free Book Contest

This month's free book contest features, "The Likeability Factor" by, Tim Sanders. "If you raise your L-factor, you will harness one of life's most powerful forces."-Sanders

Each month clueless marketing & the folks at Quest Marketing Solutions will be giving away one book for free... We do this in the spirit of continuing education. We feel that everyone should be lifetime learners, especially if you are engaging in the marketing arena.

Click on the link below, and submit your entry by May 29th. All entries must register their:
▪Name
▪Company name
▪Email address
▪Phone number
▪Current website
▪Also type, "Book contest," along with your mailing address in the comment section.

Each entry will be placed in a magical shoebox for random drawing. (Our book contest begins the first week of every month, and the winner is always picked the last week of the month.) Feel free to comment on the book if you have already read it!

Free Book Contest

Super Dell is No More!

For those of you who don't know, Dell Schanze was the owner of Totally Awesome Computers located in Utah. He grew his computer retail business largely through BUZZ marketing and good computers. He was known for his, "over-the-top personal style and t.v. commercials."(-kutv.com) Whether they liked his style or not, he definitely made a name for himself in Utah area. People not only talked about him but they bought his computers. But now he is no more! He was entangled with legal issues relating to driving too fast, a gun, and a whole lot of attitude. You can hear more about his downfall by clicking on the video link below.

Enough about Dell...Do you use Buzz Marketing Tactics for your small business? (To read more click the button below)
Buzz Marketing is the art of "getting people to talk about your stuff"- Mark Hughes. Often times we think that buzz marketing is a technique used only by the big boys... Well, Dell Schanze used it and was successfull at it... (Just be careful, the media may pounce on you if you make any stupid mistakes.)

Have any of you marketers used buzz marketing for your business? If so, please share your comments for all to learn from...

In the upcoming weeks we will share more about buzz marketing, and how you can use it effectively to hit your target.

video

Tell-Tale Signs of Clueless Marketing

A marketer can always tell when a small business isn't doing all that well. There is this 8-9 month old children's play center tucked away in the business district of a growing suburb of Cincinnati, Ohio (where the average house is being sold at around $280K.) This business houses a huge inflatable playground area for birthday parties, and sells gigantic wooden playsets to wide-eyed children whose parents have deep pockets for such monstrosities. My son loves the place, but unfortunately, they're showing the tell-tale signs of clueless marketing...
▪First, it started with placing one of their playsets outside of their warehouse facility. All in all not a bad idea. How else are people going to know what's inside the facility?
▪Second, they began placing a sandwich board sign a couple of miles away from their location on a busy road hoping to attract a loving mother or father who is just wondering what to do for the evening to entertain their bored children.
▪Third, they decided to wrap their service vehicle with their advertisement and parked it in their parking lot for all to see.
▪Fourth, after realizing the burden of setting up and tearing down their sandwich board sign (Mason has a zero tolerance for any signage too close the road,) they have now placed a 12"x20" full-color sticker of their logo on the traffic light control box. What an ingenious idea! ;)