Years ago there used to be a Yellow Pages commercial showing a man selfishly hoarding toys in his own store called, "Mike's Toys." And the commercial ended by saying the only businesses that aren't in the Yellow Pages are businesses like Mike's Toys, because Mike doesn't want anybody to know about his toys. The basic message was that all real businesses are in the Yellow Pages. Well, these days that same message applies but regarding the internet. There are still many businesses that are not taking the internet seriously. As a result they are missing out on opportunities.
Here is a list of 6 reasons why you should have a company website:
1. Brand Awareness
2. Softening the sell
3. Sharing Information
4. Referral Tool
5. Distributing Marketing Collateral
6. Capturing Leads
Now if you already have a website then the question is, "How well does it accomplish these six reasons listed?" A bad website can have a negative effect on your sales activities.
Keep It High Touch!
-Ernie DiMalanta
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