What comes to mind when you hear the name Goshen? Well, if you are from the Greater Cincinnati area pleasant thoughts may not be necessarily coming to mind...at least for some people. Unfortunately, there are many cities across America that live with a stigma. This morning I was doing business in Goshen, Ohio with a local small business owner and an interesting question came up: "How does Goshen change it's image?" Immediately strategies and tactics began swirling around in my head...
I'm curious, what marketing advice, tips, tactics, etc. would you give to the leaders of Goshen or any city that carries a stigma?
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