What's the first thing that comes to mind when you think of Cracker Jacks? You think of the yummy-in-your tummy, nutritious, carmelized popcorn morsels and peanuts right? Of course not! You think of the free prize inside... the secret decoder, tattoos, stickers, mini magnifying glass. Sailor Jack and his dog, Bingo knew their audience well. Most of us who grew up in a typical American home can all remember "the prize."This brings up an important topic...
Soft innovations!
Seth Godin, author of Free Prize Inside, shares how soft innovations provide another way for business growth. "The clever, insightful, useful small ideas that just about anyone in an organization can think up. Soft innovations...can make it remarkable. They do this by solving a problem that's peripheral to what your product is ostensibly about. It's a second reason to buy the thing, and perhaps a first reason to talk about it."
Well there you have it...take time exploring the edge of your product or service and come up with several soft innovations. Who knows, you may stumble on something that works!
-Ernie DiMalanta
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