Don't waste your money...

It is amazing how many small businesses waste their money on all sorts of advertising schemes and call it marketing. Take this bird feeder retail business for example. They have advertisements in a local newspaper, Val Pak, Money Mailer, local magazines, and a couple of yard signs. When asked about their marketing, this was the owners response, "I am done with marketing...none of it works." There's so many things wrong about this statement... First, advertising and marketing are two separate things. Second, if you are done with marketing, you are DONE...period!
Most business who rely on these forms of advertizing often forget that they are shotgun in nature. They may produce a few responses, but they don't know who is looking at it, how people are responding to it at first glance, and they can't follow up in order to increase response. If this is ALL you're doing in terms of "marketing," then rethink how you're spending your money.