Coach Tips on Building a Global Brand

Who would ever buy a Coach purse for $300 or more? Apparently, lots of women around the world buy lots of Coach purses for $300 or more!

Here are some tips from Lew Frankfort, CEO of Coach, on building a global brand (as mentioned in Vanessa O'Connell's article titled, "Coach Targets China-and Queens" in the May 29, 2008 edition of The Wall Street Journal):

1. Separate your brand from the competition with "accessible luxury" positioning.
2. Ensure that the brand is positioned consistently.
3. Have your product available wherever she shops-in your own stores, department stores, on the Internet and in catalogs.
4. Be innovative, allowing the product to evolve to surprise and delight your consumer.
5. But stay true to your roots, always building on the DNA of the brand.

On the Move!

If you have ever been to Red Lobster, you probably have seen the fresh lobster tank in their lobby. That's the image that comes to mind when I think of the current location of Quest Marketing Solutions in Symmes Township of Ohio. The staff is all on top of each other working hard trying to claw their way through their projects. Well, by June 1st Quest will be moving their offices to Mason, OH...We can't wait! Here is a map of our new location. We will post our new official address as soon as the city assigns it to us! Here is a link to a larger scale view of our map http://www.questmarketingsolutions.com/map.htm

Stimulus Rebate Means Stimulus Marketing

Earlier today I had a fun interaction with some friends regarding the stimulus package that President Bush put into motion and how marketers are having fun encouraging people to spend their rebates with them... One friend said she heard a radio ad enticing people to use their rebate to "stimulate" hair growth! Hah! I love it! Even grocery stores like Meijer wants you to, "Boost Your Government Rebate Check..." Think about ways you may be able to implement, what I'm dubbing as, "Stimulus" Marketing for your business.

Wow! I just got an auto alert from my bank notifying me that my rebate just got direct deposited! How cool is that!?

“Quest Marketing Solutions Adds Valuable Tool to Attract Genuine Leads for Clients.”

CINCINNATI, OH, May 5, 2008:

For years small to medium-size businesses around the globe have known the importance of online marketing, but few have truly taken the leap of faith and have adopted this tactic into their marketing mix. Until now. Quest Marketing Solutions has added a new tool in it’s marketing tool box. It’s called, “Web2Lead!”

“Web2Lead delivers targeted customers directly to you with no risk, no set-up costs, no contracts...ever!” -Ernie DiMalanta, President of Quest Marketing Solutions

For $40 per genuine lead, we will setup a site that is a mirror image of your company site, advertise this mirrored site, and drive prospects to contact you by either calling a free 800 telephone number or by emailing a request.
Web2lead is an absolutely unparalleled, risk-free, online lead generating tool that delivers qualified customers right to your doorstep. It assures that what you pay for is what you get: Quantifiable Sales Leads. So how do we get you started?

STEP 1: Market Assessment- We will conduct a market assessment to identify the type of product and service you provide and who is likely to want to buy it.

STEP 2: Lead Probability Analysis- Our Web2Lead search experts will analyze the marketing key words to assure a minimal level of leads can be produced each month.

STEP 3: Design/Create Web2Lead Site- We will then design a web2lead site, at no cost, that will mirror your current website and will prompt the customer to call or email you.

STEP 4: Priority Search Placement- Our search experts then will make sure that your Web2Lead site appears at the top of search engines.

STEP 5: Generate Leads- We drive, track, and measure leads to you via a free 800 telephone number and email directly from the customer with a request for information about your services offered. Your sales team then has a great lead to convert into a sale. Don’t forget that you’ll be able to train your staff to make more profitable sales because recorded calls provide a unique opportunity to assess the accuracy and effectiveness of your phone sales team.

That’s it! Try web2lead on a month-to-month or day-to-day basis because there are no long-term contracts and no recurring monthly fees.

WHAT DOES THIS COST YOU?
$40 per genuine lead that inquires about your product or services by calling a free 800 telephone number or by sending a request via email.

You must act now!
Why? There will be only one business-type per county or city allowed to use web2lead.

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To begin, contact Jessica Wittmer with Quest Marketing Solutions at 513.683.6999 or jwittmer@questmarketingsolutions.com. For additional information on Quest Marketing Solutions, visit the company website at QuestMarketingSolutions.com.

LIT Event Receives Glowing Applause!

Well, since some of you were unable to make the LIT event, I figured I should at least share a pic for you to view. This place making marketing strategy was a huge success! Everyone who attended the event had a great time, and were able to enjoy the experiential benefits of the LIT underglow product.


For more information on how the event went, read this press release that followed the party.

Cincinnatians Toasted “Celebrate Style” to Benefit Diabetes Research

CINCINNATI, OH, April 6, 2008:

On April 4th, the floor-to-ceiling windows of “The Edge,” Cincinnati’s trendy upscale, loft-style condominium development, were aglow in celebration of the Queen City’s newly minted “urban style.” In an invitation-only benefit gala for The 216 Foundation, over 100 of Cincinnati’s top influencers raised a toast to what some are calling “the advent of urban style” in what’s generally been considered a conventional Midwest town.
From the martini and sushi bar to the techno-pop music, the benefit event brought Cincinnati’s designers, business owners, and other fans of urban chic together for a good cause. “We were excited that so many turned out to support The 216 Foundation and to embrace this revitalizing advent in Cincinnati style,” noted benefit co-sponsor Ernie DiMalanta of Quest Marketing Solutions....

President and CEO Mark Pohlkamp of Cincinnati-based LIT, whose products were showcased during “Celebrate Style” is characteristic of young companies excited by this trend in the city’s new urban chic. Says Pohlkamp, “My products, flexible underlighting that brings a soft glow to furniture and architecture, are already popular in other major metro areas like Miami, Los Angeles and New York. I’m excited to see Cincinnati developing an urban edge and to see LIT take off in my own hometown. As designers, we’re all enthusiastic because this newest movement in Cincinnati is really a synergy of the cutting edge work we’ve been fostering. Urban design shows us that sometimes it’s the simplest things --- like lighting --- that make the greatest impression.”

An After-Hours party continued at Bang, billed as “downtown Cincinnati's premier nightlife location.” The 216 Foundation, a Cincinnati-based, not-for-profit organization that funds diabetes research, received a percentage of ticket sales. Event co-sponsors LIT, the Edge Condominiums, Quest Marketing Solutions, Bang nightclub, Bova contemporary furniture, and Beluga sushi restaurant hope this will be a first of many philanthropic ventures that “Celebrate Style.”

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For additional information on “Celebrate Style” or on this release, contact Ernie DiMalanta at 513-683-6999 or edimalanta@questmarketingsolutions.com. For additional information on LIT products, visit the company website at www.LITstyle.com.