tag:blogger.com,1999:blog-237122042012-01-12T01:36:11.241-05:00editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.comBlogger621100tag:blogger.com,1999:blog-23712204.post-47489250292454036502011-06-03T00:51:00.005-04:002011-06-03T01:40:47.697-04:00

One observation that I make while attending networking events throughout the week is that half the battle is just showing up. Many business owners or sales reps expect to generate revenue through networking by showing up once and a while. However, a big part of successfully implementing High Touch Marketing is remaining disciplined and keeping it perpetual.When it comes to networking, people

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-86582437565596470962011-02-21T11:07:00.003-05:002011-02-21T11:11:08.531-05:00

If you haven't done much with your company identity, then you may want to start the new year revamping your image. Often businesses overlook the importance of freshening up their brand, updating their marketing collateral, and equipping and training their sales force with relevant tools. Failure to address these issues typically results in stagnation within the company culture, lack of

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-35546832606802367652010-12-29T00:41:00.006-05:002011-02-21T11:05:31.071-05:00

The Dimalanta Design Group is a brand consulting and design firm specializing in brand planning, identity, and marketing communications. Type of clients that we're pursuing are businesses/organizations who are...updating their outdated brandstarting new product/service linesexpanding their brand onlinemerging and need to re-brand themselvesstale and need new life breathed into itstartupsin need

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-69250113709292495352009-05-28T14:20:00.004-04:002009-05-28T21:08:32.448-04:00

How many physical sales appointments do you think is possible to run in one week? Well, there are a lot of variables that affect the answer to that question. In the earlier years of my consulting I remember running between 15-20 per week! That is lot of driving, talking, and eating fast food in between appointments. Now consider this. How would you like to present to 15-20 potential prospects

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-79783419838955258762009-05-21T10:13:00.004-04:002009-05-21T10:56:01.288-04:00

Several days ago I attended a conference on eMarketing Techniques up in Cleveland, Ohio. Today, while working on my blogs, I remembered an observation I made at the conference that I wanted to share with my readers. It's nothing earth-shattering but I found it as a pleasant reminder for those looking to inbound their inbound marketing.On separate occasions, every speaker encouraged everyone to

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-90408572752687457562009-04-23T08:56:00.004-04:002009-04-24T09:42:59.270-04:00

Just the other week I had one of my clients send some of their team members out to observe their target audience. The results that were brought back to the table was invaluable on a number of levels. It helped them learn more about the type of people their reaching, it forced them to look outside of themselves, and it opened discussion on ways to improve their service. When was the last time

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com1tag:blogger.com,1999:blog-23712204.post-20628231977438302032009-04-14T22:51:00.001-04:002009-04-14T22:51:08.056-04:00

Article shared from Marketing Profs...Email marketing is likely your most effective tool for improving customer relationships, building brand awareness, and generating sales. It is also the most abused one.Practitioners of knee-jerk planning rely on emails to bolster a sagging month or fill in the holes left when other marketing techniques miss their mark. Even though it works (which is why it is

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-38678280717660264302009-04-03T07:00:00.000-04:002009-04-03T07:00:00.923-04:00

Learn how to attract and track more website visitors, ensure consistent follow-up, achieve increased sales productivity, keep valuable leads from slipping through the cracks and more with this exclusive Salesforce Small Business Success kit.With your small business kit, you'll instantly get access to:1. Sales & Marketing Success Map: See every step from first contact to close and get best

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-8797929675590468292009-04-01T07:30:00.001-04:002009-04-01T07:30:00.501-04:00

Has it occurred to you yet that we're already starting the second quarter of 2009? For many of you who are still trying to determine what you're doing with your marketing, I'm here to tell you that you're behind... And that's no April fools joke! I figure that for those who are working a marketing plan that today is a good day for a pep talk!Let's start with evaluating the past three months.

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-42791122801044440262009-03-29T23:02:00.003-04:002009-03-29T23:21:15.290-04:00

The Consumer Confidence Survey recently indicated another sharp decline in the Consumer Confidence Index hitting another historic low of 25 in the month of February.Says Lynn Franco, Director of The Conference Board Consumer Research Center: "The Consumer Confidence Index™, which was relatively flat in January, reached yet another all-time low in February (Index began in 1967). The decline in the

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-6541121672385270752009-03-13T08:52:00.002-04:002009-03-13T09:01:34.943-04:00

Discover the hottest trends in Small Business Sales and Marketing—and see how the leading on-demand CRM solution can put these trends to work for you.The summary describes three keys to SMB success:1. Documenting and debugging your sales process.2. Providing enabling technology.3. Hiring/retaining sales talent.Get your free report! Click here.

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-50594292285802119012009-03-06T07:03:00.008-05:002009-03-06T09:16:01.510-05:00

In this month's Esquire magazine an article titled, "The Secret Life of a Well-Dressed Man" was written about my friend Kenyatte Nelson who was named America's best dressed real man last fall. While reading this article I recalled the importance of supporting your image with brand strategies. If you know Kenyatte, you would agree that he is a confident individual who knows what he is about,

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-69083058781240103702009-03-02T16:03:00.003-05:002009-03-02T16:07:47.882-05:00

This White Paper is based on a survey and packed with strategies you can use to sell more effectively in challenging times. Explore how companies are reacting to six basic strategy points because of the recession, and how most are missing opportunities as a result. Register for this White Paper to learn more about these successful sales strategies.Click here to register!

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-65009926764910671532009-02-25T10:19:00.002-05:002009-02-25T15:25:37.578-05:00

I'm sure you have heard at one point or another that word of mouth marketing (WOMM) is the best form of marketing cause it is FREE! Well, not exactly. There is a cost to WOMM and that cost is often time, and you don't have to be a business owner for long to know that your time equals money; time spent on providing superior customer service, time spent on product development and enhancement,

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-17245578719886036612009-02-23T17:02:00.000-05:002009-02-23T18:12:31.537-05:00

If your like me, your day shifts to fifth gear the moment you walk out of your house. Your ever growing action item list swirls around in your head, while your phone continually rings your favorite ringtone as you're stuck in traffic on your way to the office. Like most business owners, the thought of marketing is way at the bottom of the list until urgency sets in. How are you supposed to

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-87171885744124562832009-02-19T07:47:00.000-05:002009-02-19T08:19:22.093-05:00

As of yesterday, CluelessMarketing.com has been officially confirmed by Alltop.com as a blog providing the best of the best Alltop stories! Alltop.com is an online magazine rack that features ALL the TOP stories in all the topics that interest you. Now you don't have to be clueless about anything! So if you want to read what's happening in marketing, you can follow me there alongside other

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-76409262220599539852009-02-14T21:55:00.000-05:002009-02-14T22:00:20.532-05:00

A CRM solution can have an enormously positive effect on your business's bottom line, but a lot can go wrong during a rollout if you haven't planned properly.This White Paper addresses topics such as:Budgeting realisticallyTraining employeesManaging the implementationFollow these 10 steps to help ensure that your CRM implementation is a success, from the planning stages to post-deployment

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-71086585826918996772009-02-13T05:47:00.000-05:002009-02-13T06:32:39.093-05:00

OK Guys (and gals)... if you're over spent, over worked, over committed, and you simply forgot about Valentine's day, then here's your reminder, "Tomorrow is Valentines day!". According to the National Retail Federation Valentine's Day spending is expected to be about $14.7 billion. All of this spent to communicate love and commitment.I've read that in Warren County Ohio the average length, in

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-36032958839114071152009-02-11T22:18:00.000-05:002009-02-11T23:00:21.322-05:00

The shingles are flapping, my dog is unsettled, and I just heard that my recycling bin vanished from my driveway... All of this forces me to think about how businesses and organizations react when they face tumultuous winds. Like the stranded boat caught in the perfect storm, how we react will make all the difference. It's not abnormal to react in a way that addresses issues of the here and

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-23142422048599231062009-02-04T15:43:00.000-05:002009-02-04T16:37:31.313-05:00

Years ago there used to be a Yellow Pages commercial showing a man selfishly hoarding toys in his own store called, "Mike's Toys." And the commercial ended by saying the only businesses that aren't in the Yellow Pages are businesses like Mike's Toys, because Mike doesn't want anybody to know about his toys. The basic message was that all real businesses are in the Yellow Pages. Well, these

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-25569158631384626452009-02-02T09:39:00.000-05:002009-02-02T11:07:59.049-05:00

As I tried to recall a Super Bowl ad this morning, it got me thinking about awareness marketing and how corporate companies spend over millions of dollars a year to brand their markets. Do you have the dollars to run these kind of campaigns? My guess is if you're reading this blog titled, "Clueless Marketing," you probably don't. Instead of perpetually marketing to a select audience with a

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-15908557116553127602009-01-27T19:36:00.000-05:002009-01-27T20:34:41.416-05:00

Too often business owners or marketing executives like to "go for the jugular" when it comes to their marketing. Whether it's the sales appointment, advertising campaigns, etc, they try to convince their prospects to commit before they have a relationship. They fail to understand the relationship value in marketing.I like to relate the high touch marketing process to the courting. 1. Make Eye

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-37862603968119869912009-01-24T09:20:00.000-05:002009-01-26T08:44:39.763-05:00

If direct mailing is part of your 2009 marketing mix, you may want to hear this in case you hadn't heard. On November 23, 2008, the USPS put into effect the "Move Update" requirement. To qualify for automation rate or presort rate First-Class Mail® and Standard Mail® - “Each address and associate occupant name used on the mailpieces in a mailing must be updated within 95 days before the mailing

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-19205948010378587922009-01-23T01:36:00.000-05:002009-01-23T03:34:41.944-05:00

Remember that song, "Don't Worry, Be Happy" by Bobby McFerrin? In September of 1988, it became the first a cappella song to reach number one on the Billboard Hot 100 chart and held that position for two weeks.-Wikipedia Why am I bringing up this song after it's been over 20 years since it hit the air waves? Because there are a lot of businesses worrying these days; sales are low, production

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-6058927717091202009-01-13T16:47:00.000-05:002009-01-13T17:08:36.421-05:00

Often business owners get caught in a whirlwind of strategies. They get pounded by account reps from all types of advertising solution companies, they get flipped upside down by late night eureka moments, then they get pushed around by "me too" strategies after seeing what their competitors are doing.Remember don't forget the bookends! What are the bookends? Assess and execute! Too many times

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-6368861039731194102008-11-02T15:04:00.000-05:002008-11-03T08:03:19.723-05:00

9. "Marketing objectives... What's that?"8. "My marketing goals are to make more money without spending anything."7. "Everyone can use our services!"6. "Marketing Strategies?"5. "I'm in charge of the marketing...and sales, production, book keeping, and occasional janitorial services."4. "My marketing campaigns are calendared on pink post it notes."3. "We like to start our marketing when business

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-9780882633148592882008-10-31T00:34:00.000-04:002008-10-31T00:58:08.892-04:00

Only one week away for the Stylux launch party! On November 7th, we will be having a classy event at the brand new high-end SouthShore condos in Newport Kentucky. It will be a 4 hour event with an after party at Bang that goes till 3 in the morning. If you get a chance, check out www.Stylux.tv. Here you will begin to find relevant articles, events, features, and galleries that all revolve

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-88802750670640720242008-09-24T20:35:00.000-04:002008-09-24T20:43:12.312-04:00

Interbrand posts the 2008 best global brands... check out their full ranking! Below are this year's top 10 global brands:1. Coca-Cola2. IBM3. Microsoft4. GE5. Nokia6. Toyota7. Intel8. McDonalds9. Disney10. Google

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-14940354048296402252008-08-11T08:45:00.000-04:002008-08-12T13:29:35.896-04:00

It seems like I'm getting more and more YouTube links in my email these days. While individuals are using it to communicate personal talents (or lack thereof), businesses are seeing this as opportunity for brand recognition and lead response. If you have been surfing the web the past few years, you know that this tactic isn't totally new. However, it is increasingly becoming more common as

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-39237145401415787452008-08-07T21:32:00.000-04:002008-08-07T23:59:37.229-04:00

What comes to mind when you hear the name Goshen? Well, if you are from the Greater Cincinnati area pleasant thoughts may not be necessarily coming to mind...at least for some people. Unfortunately, there are many cities across America that live with a stigma. This morning I was doing business in Goshen, Ohio with a local small business owner and an interesting question came up: "How does

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-75512352735687038222008-08-04T09:18:00.000-04:002008-08-04T11:45:45.447-04:00

With only a few more days until the opening ceremonies of the 2008 Olympics, China is hoping that this international stage will begin their successful path to a new brand. However, with the looming evidence of pollution problems, oppression, and censorship, will the Olympics help or hurt China? My answer, China still has a long road ahead of them. Although the Olympics will present them in the

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-44205393244564784032008-08-02T13:59:00.000-04:002008-08-02T14:39:15.570-04:00

The other day at business networking event the discussion of blogging, MySpace, Wikipedia, and Flickr came up. Naturally I brought up utilizing web 2.0 as an exciting platform for marketing businesses. Below are 6 rules to remember if you're thinking about utilizing social networking or other web 2.0-like services for marketing your business. The following is an exerpt from Sean Carton's

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-59023072867047301052008-07-03T14:34:00.000-04:002008-07-03T14:52:32.408-04:00

...While Adding Fun and Freshness to Cell PhonesCINCINNATI, OHIO, July 3, 2008: Cell phones contain a wider range of microorganisms than the soles of a shoe, a door handle or a toilet seat --- but one swipe of a new personal electronics wipe serves to limit the exchange of elements such as dirt, grime and other loose debris between cell phones and users. A new personal electronics wipe, Celly

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-35068920811656171372008-05-30T19:07:00.000-04:002008-05-30T19:46:23.786-04:00

Who would ever buy a Coach purse for $300 or more? Apparently, lots of women around the world buy lots of Coach purses for $300 or more! Here are some tips from Lew Frankfort, CEO of Coach, on building a global brand (as mentioned in Vanessa O'Connell's article titled, "Coach Targets China-and Queens" in the May 29, 2008 edition of The Wall Street Journal):1. Separate your brand from the

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-52737771561979182612008-05-23T01:33:00.000-04:002008-05-23T01:50:51.663-04:00

If you have ever been to Red Lobster, you probably have seen the fresh lobster tank in their lobby. That's the image that comes to mind when I think of the current location of Quest Marketing Solutions in Symmes Township of Ohio. The staff is all on top of each other working hard trying to claw their way through their projects. Well, by June 1st Quest will be moving their offices to Mason, OH.

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-91437742706962060202008-05-09T00:04:00.000-04:002008-05-09T00:36:29.219-04:00

Earlier today I had a fun interaction with some friends regarding the stimulus package that President Bush put into motion and how marketers are having fun encouraging people to spend their rebates with them... One friend said she heard a radio ad enticing people to use their rebate to "stimulate" hair growth! Hah! I love it! Even grocery stores like Meijer wants you to, "Boost Your Government

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-60734771975121469592008-05-05T22:05:00.000-04:002008-05-05T22:13:48.629-04:00

CINCINNATI, OH, May 5, 2008:For years small to medium-size businesses around the globe have known the importance of online marketing, but few have truly taken the leap of faith and have adopted this tactic into their marketing mix. Until now. Quest Marketing Solutions has added a new tool in it’s marketing tool box. It’s called, “Web2Lead!” “Web2Lead delivers targeted customers directly to

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-46702148136950533872008-04-16T23:09:00.000-04:002008-04-16T23:29:11.460-04:00

Well, since some of you were unable to make the LIT event, I figured I should at least share a pic for you to view. This place making marketing strategy was a huge success! Everyone who attended the event had a great time, and were able to enjoy the experiential benefits of the LIT underglow product. For more information on how the event went, read this press release that followed the

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-50467443518901786822008-03-28T04:58:00.000-04:002008-03-28T05:27:04.981-04:00

I thought since I've been blogging about cause marketing, I'd post a press release about a cause marketing "invitation only" event. Since the event was "invitation only," we were unable to pitch the foundation awareness piece, so we had to take a different angle on the release in order to get it into the media.“Celebrate Style” Event on April 4th Showcases Cincinnati’s New Urban Edge CINCINNATI

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-89791424891121921702008-03-24T08:53:00.000-04:002008-03-25T23:56:06.206-04:00

United Way, YMCA, Salvation Army, Red Cross... These are just a few of the largest charities in the United States of America. Why do you know these and other philanthropic organizations? Because according to an article in www.onPhilanthropy.com, charities spend over $7 billion per year on marketing and public relations activities. Yes...It costs a lot of money to raise a dollar. So how do

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-43547633005774497382008-03-21T11:21:00.000-04:002008-03-21T16:10:54.246-04:00

I truly believe that Jesus was the perfect example of High Touch Marketing. He was very targeted, his message was relevant, and his approach was personal. He is an inspiration to me personally and professionally, and I hope he is to you as well... Happy Easter!

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-59324000242192494552008-03-15T22:17:00.000-04:002008-03-21T13:02:34.543-04:00

How dangerous is it to cliff jump into the ocean? I'm sure there are only a handful of business owners who would even dare do it and yet when it comes to their own marketing they cliff jump all the time.It's human nature I suppose... When business is slow you put on your marketing & sales hat. When business picks up you put on your production & managers hat. When it comes to your marketing

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-88549763821154891202008-03-14T09:14:00.000-04:002008-03-15T17:04:41.371-04:00

Now here's a niche for you. The other day my marketing coordinator and I were driving to check out our new location for Quest and we saw this sign on the side of the road, "Got Poop?" (I had to get a picture of it for this blog.) Hopefully your niche market isn't as grotesquely aromatic as this one. However, if you have yet to zero in on one niche you may want to reconsider. Why? Let's say

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-90202593481174252122008-01-14T15:11:00.000-05:002008-03-14T09:13:08.180-04:00

Bill Cates, author of "Get More Referrals Now!," list's 3 compelling reasons for targeting one or more niche markets: (Cates, 148-149)1. Word of mouth is much easier to create.2. Referrals are easier to obtain.3. Prospecting cold calls are usually much warmer to begin with.He also mentions 3 primary avenues to follow when choosing your niche market: (Cates, 154)1. Your previous experience2.

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-10398181511859017722007-12-21T08:42:00.002-05:002007-12-30T23:23:36.024-05:00

I took my family out to the PNC Zoo Lights and ran into Big Boy (Before you jokesters email me...he's the one on the left). Have you stopped to think that Big Boy was small once? Seriously. Big Boy Restaurants began in 1936, when Bob Wian invented the original double decker burger he named, "Big Boy" after bumping into a chubby boy in his successful 10 seat diner called, "Bob's Pantry." What

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-78864961724002418142007-12-05T19:33:00.000-05:002007-12-14T22:02:28.193-05:00

Our weblog now has RSS feed capabilities! In other words, there is no reason why you shouldn't be able to access and read updated Clueless Marketing blog entries. All you have to do is either subscribe to CluelessMarketing.com in a reader or by email. Go ahead click the link on the sidebar and follow the appropriate instructions! Thanks to all of you who already signed up.-Ernie

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-53396689743374367032007-11-30T11:13:00.000-05:002007-12-04T14:34:15.039-05:00

Last night I attended a wonderful event hosted by the Clermont County Chamber (www.clermontchamber.org)... and the food was extra special! (I almost tackled the seafood ice-sculptured platter...that's a whole other story.) Anyways, while at the holiday event I was inspired to list 10 reasons why your company or organization should include an event in this coming year's marketing mix. 1. BRAND

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-44237293975070773252007-11-15T23:08:00.000-05:002007-11-19T18:55:04.361-05:00

The other day I was looking at all the special deals in a MicroCenter circular and I came across one deal that made me laugh- "iPod Compatable Earphones...$9.99." WOW! What a deal... I've been looking everywhere for an earphone that works with an iPod! And it has two speakers for two ears, an 1/8" jack, and best of all... they're white! LOLThat's piggyback marketing if I've ever seen it!

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-54450950177643493122007-09-21T21:24:00.000-04:002007-09-21T22:43:28.833-04:00

So you're thinking about paying for a booth at an upcoming expo. Are you planning on sitting behind your table display hoping for people to drop their business cards in your fishbowl so you can go back to your office, enter them into ACT, and call them prospects? Of course not! If you're like me, you're looking forward to visiting all those booths giving away free food. One expo I got

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-56990154962355148432007-08-13T11:15:00.000-04:002007-09-23T01:23:15.474-04:00

So who do you know that will support and promote you and your business? Your "Circle of Influence" includes individuals who will not only talk about your business but will give you referrals. These could be best clients, mentors, business leaders, neighbors, friends, family, etc. (Click the link below to read more)You should make it your goal to build your circle of influence and correspond

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com1tag:blogger.com,1999:blog-23712204.post-5598676839478726962007-04-13T09:37:00.000-04:002007-09-23T01:24:06.767-04:00

So many things have changed in the past several months with Quest Marketing Solutions! We are excited to announce that we will be showing off our new look at the NEC Chamber Business Expo. For those of you who are unaware of the NEC Chamber we encourage you to visit them online at www.necchamber.org. They will be holding their first expo at the New Great Wolf Lodge in Cincinnati. For those of

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-1153350841377913232006-07-19T19:07:00.000-04:002007-09-23T01:24:44.423-04:00

Have you ever thought of the use of promotional items and apparel as a part of your marketing strategy? If you haven't, thousands of vendors have...A portion of our marketing team has just returned from a huge advertising specialties tradeshow in Downtown Chicago. Our goal: to check out the landscape of all that is offered in the promotional/apparel industry. And let me tell you that if you

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com3tag:blogger.com,1999:blog-23712204.post-1150936053560024032006-06-21T19:49:00.000-04:002007-09-23T01:25:12.344-04:00

Have you ever been to the Homearama? If you haven't, you should check it out... it's worth the price of admission. Unless, of course, the thought of being reminded about all your home improvement chores doesn't interest you! The past couple of weeks the city of Mason, Ohio has been hosting this event. The Homearama is a builders showcase. Essentially, this event gives several homebuilders

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-1150431736015671882006-06-16T00:06:00.000-04:002007-09-23T01:25:42.963-04:00

What's the first thing that comes to mind when you think of Cracker Jacks? You think of the yummy-in-your tummy, nutritious, carmelized popcorn morsels and peanuts right? Of course not! You think of the free prize inside... the secret decoder, tattoos, stickers, mini magnifying glass. Sailor Jack and his dog, Bingo knew their audience well. Most of us who grew up in a typical American home

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-1149698586207937852006-06-01T12:33:00.000-04:002006-07-08T22:12:48.656-04:00

This month's free book contest features, "Good to Great-Why Some Companies Make the Leap...and Others Don't" by, Jim Collins. Each month clueless marketing & the folks at Quest Marketing Solutions will be giving away one book for free... We do this in the spirit of continuing education. We feel that everyone should be lifetime learners, especially if you are engaging in the marketing arena.

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-1148917077607682292006-06-01T11:14:00.000-04:002006-06-06T16:01:59.673-04:00

To: Potential Customer... buy from me!It's rather obvious that direct mail will be around for a long while, but would you please make them a little more personalized! People want connection, they want to be valued, cuddled, loved.... OK. Enough warm and fuzzy talk. If you are planning on sneaking into people's homes via their mailbox, at least you can try to know their names. You have to

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-1146926615261055862006-05-31T10:42:00.000-04:002006-05-17T17:15:10.640-04:00

This month's free book contest features, "The Likeability Factor" by, Tim Sanders. "If you raise your L-factor, you will harness one of life's most powerful forces."-Sanders Each month clueless marketing & the folks at Quest Marketing Solutions will be giving away one book for free... We do this in the spirit of continuing education. We feel that everyone should be lifetime learners,

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-1146836307051865862006-05-23T09:37:00.000-04:002006-05-23T11:54:42.710-04:00

For those of you who don't know, Dell Schanze was the owner of Totally Awesome Computers located in Utah. He grew his computer retail business largely through BUZZ marketing and good computers. He was known for his, "over-the-top personal style and t.v. commercials."(-kutv.com) Whether they liked his style or not, he definitely made a name for himself in Utah area. People not only talked

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-1147832057024317742006-05-16T22:02:00.000-04:002006-05-17T17:17:23.090-04:00

A marketer can always tell when a small business isn't doing all that well. There is this 8-9 month old children's play center tucked away in the business district of a growing suburb of Cincinnati, Ohio (where the average house is being sold at around $280K.) This business houses a huge inflatable playground area for birthday parties, and sells gigantic wooden playsets to wide-eyed children

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-1144555123661065372006-04-08T23:57:00.000-04:002006-05-04T09:48:58.686-04:00

Still haven't blown the dust off your database?Hurry up! Get to it! You should be ready at any moment to pull up your lapse clients and tell them of your new special offer, or print out mailing labels to send your company event flyers. What? You don't even have a database system established?A contact management system of some sort should be implemented as early as possible. What's the best

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-1144323744439619782006-04-06T07:21:00.000-04:002006-05-08T10:55:46.123-04:00

It is amazing how many small businesses waste their money on all sorts of advertising schemes and call it marketing. Take this bird feeder retail business for example. They have advertisements in a local newspaper, Val Pak, Money Mailer, local magazines, and a couple of yard signs. When asked about their marketing, this was the owners response, "I am done with marketing...none of it works."

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0tag:blogger.com,1999:blog-23712204.post-1143529600452288022006-03-28T01:25:00.000-05:002006-05-04T09:15:52.660-04:00

What's your database consist of? A bunch of piled unsorted business cards, an excel spreadsheet of outdated contact information, including a mix of few numbers in your palm pilot... Small businesses are often too busy making the widget, putting out the office fires, cutting checks etc. that they find themselves moving forward only after having taken two steps back. Why is a current database

editorhttp://www.blogger.com/profile/14363023855364607285noreply@blogger.com0